Case Studies 15%
Students will select a major public relations issue and provide the following:
-Root issue: What happened? Who are the main players? Describe the issue in detail.
-What corrective action(s), if any, were put in place to mitigate (address) the issue(s)?
-What went right? What went wrong?
-What specific recommendations (at least 3) do you have for this company/organization?
also a PowerPoint slide with 3-4 slides
What corrective action(s), if any, were put in place to mitigate (address) the issue(s)?
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Case Studies 15%
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