you learned, the three Ts of marketing (trade shows, trade publications, and
trade associations) can be used to research information about your
competition. However, they can also be
helpful in providing information about a business concepts feasibility. In this Activity, you will perform market
research for a new nanotechnology product using the three Ts of
marketing. Your Activity responses
should be both grammatically and mechanically correct, and formatted in the
same fashion as the Activity itself.
there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all
resources used in your response and document in a bibliography using APA style.
(100 points) (A 4-page response is
required for the combination of Parts A and B.)
A Examine a nanotechnology product by researching relevant
trade shows, trade publications, and trade associations. Create an annotated bibliography of resources
that includes a minimum of four (4) trade shows, four (4) trade publications,
and two (2) trade associations that provides useful information about the
nanotech product. Be sure to include
details about each event/activity/organization/publication (online and in
print), etc. Organize the annotated
bibliography into the three (3) distinct sections (shows, publications, and
associations) and for each section, include a statement explaining why this
research is important when learning about the nanotechnology industry and
competing companies and products.
B State the conclusions you have
drawn after performing this market research activity and acquiring new
nanotechnology industry, company, and product knowledge. Specifically address
the following issues:
else can you learn from the trade show Web sites besides information about the
trade show itself?
else can you learn from trade publications?
benefits can you obtain from trade associations?
a revenue perspective, why is researching the 3Ts important?