According to the textbook’s authors, firms use acquisition strategies to:
Increase market power
Overcome entry barriers to new markets or regions
Avoid the costs of developing new products and increase the speed of new market entries
Reduce the risk of entering a new business
Become more diversified
Reshape their competitive scope by developing a different portfolio of businesses
Enhance their learning as the foundation for developing new capabilities
Think of the College of Business at the University of Michigan. Imagine they are to acquire another business. Answer the following:
1.What business should they acquire(could be an existing one or fictitious)?
2.Which of the above bullet-point strategies would explain/justify the acquisition?

Order Now