Ch 9: Circles for a Successful Value Proposition (EX 9.7)
Please refer to exhibit 9.7 for this post. Some elements you can focus on are the value proposition your chosen product/service offers to the customer.
Identify what benefits the competition is offering which are similar to your product, what are different?
What other needs might the customer have which are not being met by your product or the competition’s products?
Required Textbook
M: Marketing with Connect Access Code – (7th Edition) by Grewal and Levy – McGraw-Hill Education
ISBN 9781266379437

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