The Stand-Alone Project for this
course requires you to assume the role of an entrepreneur and to create a
business plan for a new venture of your own choosing. The business
plan should contain the following major sections in the order they are shown below.
The Required Readings for each lesson can provide support for this project.
Stand-Alone Project Benchmarks are located in each assignment to allow you to
pace yourself with the completion of your Stand-Alone Project.
(A 10-page paper, plus appendices is required.) (200 points)
NOTE: Create
a cover page (company name, the words Business Plan, the name of the contact person for
the new venture, and the business address and telephone number) and place it
before (in front of) Part A. (Do not count the cover page as part of the
total number of pages required for the Stand-Alone Project.)
Part A Executive Summary: This section should not
exceed 2.5 pages in length. Be sure the
Executive Summary answers the following key questions and includes evidence or
support for your claims from credible sources, such as your own industry
research and primary research with potential customers.
1.
What is your business concept? Include information about your business,
customers, benefits, and distribution.
2.
Does your industry support the feasibility of the
concept? Explain.
3.
Is there customer acceptance for your business and
its products/services? What is the
demand?
4.
What is your entry strategy? How will you achieve initial market
penetration and obtain your first customer?
5.
Who are your key competitors, and how will you
differentiate your business from the competition?
6.
What is your pricing strategy, and how do you
justify it?
7.
Does your founding team have the capabilities to
implement the plan successfully? If not,
how will you find these capabilities?
8.
How will your business be designed to facilitate
implementation in terms of legal structure, organizational structure, and
process?
9.
In one paragraph, what is your marketing plan?
10.
Does your financial plan support a viable
business? Include a summary of key
points and capital requirements (i.e., a needs assessment).
11.
How will you fund the business?
12.
Does the market support a potential for
growth? What are your key growth plans?
Part B Proof of Concept: This page in
your business plan condenses the Expanded Executive Summary down into one
page. Answers in this section, for
questions 1, 2, 3, 4, 5, 7, and 10 from Part A, should be concise, yet
complete.

NOTE: A detailed Table of Contents for the report
should be created and placed on a separate page between Parts B and C. (Do not count the table of contents as part
of the total number of pages required for the Stand-Alone Project.)
Part C Business Concept: Include the following information in this section.
1.
Business Concept Statement (i.e., product/service,
customer, benefit, distribution)
2.
Purpose of the Business (i.e., why you are in
business)
3.
Core Values
4.
Description and Uses, Unique Features/Benefits,
Business Model
5.
Primary Customer(s)
6.
Spin-Offs or Secondary Market
Part D Management
Team: Include the following information
in this section.

1.
Qualifications of Key Managers (founders)
2.
Management Team Needs (or gap analysis)
Part E Market Analysis: Include the following information in this
section.
1.
Industry Description
a.
Industry Size
b.
Industry Status (growing, mature, in decline
overall health)
c.
Growth Potential
d.
Geographic Locations
e.
Trends, Patterns of Change, and Entry Barriers
f. Profit
Potential
g.
Sales Patterns and Gross Margins
h.
Target Market
1)
Primary Target Markets
2)
Secondary Markets
3)
Demographics
4)
Results of Primary Research
5)
Customer Profile
6)
Customer Needs Analysis
2.
Distribution Channels (customer grid)
3.
Entry Strategy (initial market penetration)
4.
Competitors (show a competitive grid)
a.
Description
b.
Direct and Indirect Competitor
c.
Market Share (if known)
d.
Strengths/Weaknesses/Benefits/Distribution
e.
Emerging Competition
f.
Substitute Products
5.
Product/Service Differentiation and Competitive
Advantage
a.
Unique Features
b.
Potential for Innovation
c.
Proprietary Protection (i.e., intellectual property
rights)
d.
Other Competitive Advantages
6.
Pricing Strategy
7.
Value Chain
Part F Operational (or
Process) Analysis: Include the following
information in this section.

1.
Product/Service Technical Description
a.
Uses, Design, Prototype
b.
Obsolescence Issues
2.
Product/Service Development Status and Related
Costs
a.
Current Status of Development
b.
Tasks Completed (including time and cost to
complete)
c.
Potential Difficulties and hesitations (include how
they will be resolved)
d.
Government Approvals
3.
Physical Distribution Plan (including a process
grid i.e., a graphic of the distribution strategy)
Part G Organizational
Plan: In this section, include the management
philosophy and the company culture including the following.

1.
Legal Business Entity
2.
Organizational Chart
3.
Key Management Duties and Responsibilities
Part H Marketing Plan
1.
Purpose of the Marketing Plan (one paragraph)
2. Target Market
3. Unique Market Niche
4.
Business Name/Identity
5.
Plan to Reach First Customer
Part I Technology and
Intellectual Property Plan: Include the
following information in this section.

1.
Role of Technology as a Business Competitive
Advantage
2. Role
and management (revenue, licensing, etc.) of intellectual property (proprietary
rights, status, etc.)
Part J Financial Plan: Include the following information in this
section.
1.
Summary of Key Points and Capital Requirements
(full financials located in the appendices)
2.
Needs Assessment Breakout (i.e., hard costs, soft
costs, working capital, start-up, etc.)
3.
Funding Plan
Part K Growth Plan
1.
Growth Strategy
2.
Resources
Part L Appendices: The following documents are required in this
section.

1.
Financial Statements (Supports
Part J above)
a.
Financial Statement Assumptions
b.
Proforma Financial Statements
1) Cash
Flow (Monthly, Years 1, 2, 3)
2) Income
(Monthly, Year 1; Annual, Years 2, 3)
3) Balance
Sheet (Annual, Years 1, 2, 3)
2. Operational (or Process) Analysis Plan Supporting
Documents
(supports
Part F above)
a.
Manufacturing or Operating Requirements (and
associated costs)
b.
Manufacturing Cycle or Service Delivery Process
(process grid)
c.
Materials Requirements
d.
Inventory Requirements (also retail/wholesale business)
e.
Production Requirements (also retail/wholesale or service business)
f.
Labor Requirements (all businesses)
g.
Maintenance and Quality Control
Requirements (all businesses)
h.
Financial Requirements (all businesses)
3.
Marketing Plan Supporting
Documents (supports Part
H above)
a.
Marketing Tools (such as advertising and promotion)
b.
Media Plan
c.
Marketing Budget (use and cost of each marketing
tool)
4.
Organizational Plan
Supporting Documents (supports Part
G above)
a.
Key Management
b.
Key Policies
c.
Compensation Programs and Incentives (management,
other groups)
5. Contingency Plan
6. Other Supporting Documents: These include resumes,
contracts, maps, etc.
Stand-Alone
Project: Helpful Hints
1.
The
report should be written in a clear and concise manner utilizing proper
grammar, spelling, and punctuation. All resources used must be properly
cited within the report and documented in a bibliography using APA style.
In addition, the cover page and table of contents must be included and
formatted according to the notes addressing them above.
2.
Before
turning in your new venture business plan, please do the following, as it will
help you find the holes in your plan and increase the grade for your plan.
a. Determine
if any information is repeated in your new venture business plan such that
reading the plan is tedious. If the
information is duplicated, then remove the duplicate material and make a note
stating where the reader can find it.
Your new venture business plan should read like a story that tells what
your new venture is and how you will make it a success.
b. Substitute
your main competitors name for your new ventures name everywhere in the plan. Then read your plan. If your plan would work for your competitor,
then you do not have a unique selling proposition and you have not
differentiated your venture from your competition. Go back and work on your new venture business
plan. Repeat this step. When you are satisfied with your changes,
then go to the next step.
c. Give
your new venture business plan to three (3) business people, who are NOT
friends or family, and ask them if they would invest in your new venture and
buy your product or service on a regular basis.
Also ask them what they feel is missing from your new venture business
plan. Use their comments to strengthen
your plan prior to submitting it.

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