The video discusses an IBM study that only 60% of change projects succeed. It discusses factors that seem to increase the chances for success. Discuss reasons (both in the video as well as those not mentioned) that explain why change projects often fail. Can you think of similar instances of change project failure
from your own experience?
Deszca, G., Ingols, C., & Cawsey, T.F., (2020). Organizational change (4th.). Thousand Oaks, CA: Sage