Acting in the role of a product manager, you’re getting ready to launch a new product for a company. Hooray! But senior management is getting antsy and wants to know what your online strategy is and how you will measure success. The company has invested a lot of money in its website, and they want to see results.
Pick a company whose website you use often. Identify and describe the company, as well as an idea you have for a product launch. Briefly describe your target audience and the campaign’s core goals. It’s go time!
In the second part of your project, write a paper that:
Describes your strategy for the company’s website, especially the landing page as it relates to the new product launch.
Describes your strategy for the company’s PPC campaign as it relates to the new product launch.
Describes your strategy for increasing engagement and deepening customer loyalty as they relate to the new product launch.
Next, identify and describe the analytic metrics you would use to assess the success of all three components. Be sure to think both strategically and tactically and justify your choices. Identify and discuss the tools you will use to track your metrics.
Identify any legal or ethical issues you must consider with your work on the landing page, ppc campaign, and email campaign.
Include a conclusion that synthesizes your key findings.
Your paper must meet the following requirements:
Be 8-10 pages in length not counting the title and reference pages, which you must include.
Use terms, evidence, and concepts from class readings.
Cite at least six to eight credible sources for this assignment. Credible sources include peer-reviewed articles, books, or documents from the government or established professional organizations.
Your paper must be formatted according to APA 7.