At the End of the Year 2020, the management team (CEO and CFO) wants to have a high-level view on the overall performance of the total firm, they want a tool that can allow them to easily see each business or city or the whole firm’s performance. Some of their wishes are identifying top profit city/service so they can continue to support them and determine what are the areas that potential they can improve on (such as Discount Rate, Expense, etc.). Also, they need to have a strategy to retain top performers within the company. So in order to help your CEO, what would you do in Excel? (Analyze the problem in excel, calculate all necessary numbers) Also, please provide a 10 minutes long ppt with the script to analyze this problem.

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